Lunar Walls Launches Phase™: Video Walls Priced to Lead & Built for Dealers

Fort Lauderdale, Florida — September 1, 2026 — Lunar Walls, the MicroLED brand by Just Video Walls, today announced Lunar Phase™, a new cost-competitive pre-engineered MicroLED product line created specifically for professional integrators. Available in two performance tiers—Phase 3840 and Phase 7680—Lunar Phase takes aim at transforming the low-cost MicroLED segment from a transaction-first to dealer-first focus.

According to Lunar Walls, Lunar Phase represents more than a new product line—it represents the company’s effort to bring dealer-first principles to a segment it believes has become increasingly transaction-focused.

“We’ve come to realize that the very problems which inspired Just Video Walls have emerged in the lower-cost MicroLED market,” said Jim Koenig, CRO of Just Video Walls. “The stories have been remarkably consistent: manufacturers selling around their dealers, overseas tech support replacing local partnership, failed installation commitments, and incorrect parts with no meaningful resolution. Solving those problems is our origin. That’s why we’re not just entering the lower-cost MicroLED market. We’re changing what dealers should expect from it.”

Lunar Walls says every engineering decision behind their new Phase MicroLED systems was evaluated around three mission-critical principles that form the foundation of the product line:

Price

Competitive pricing shouldn’t come at the expense of confidence. Phase video wall systems start at just $19,995 MSRP for 103” Cinemascope sizes and go up to 246” size options in TV, Cinemascope, and Ultra-Wide aspect ratios.

According to Lunar Walls, Lunar Phase achieves its competitive pricing through repeatable engineering rather than bespoke engineering, combined with the efficiencies of platform standardization and scaled manufacturing. Proven system architectures, optimized manufacturing, production-scale purchasing, and validated configurations reduce cost while preserving the performance, predictability, and dealer support professional integrators expect.

Partnership

According to Lunar Walls, a true partnership extends far beyond a competitive price point. Every Lunar Phase project is backed from initial system design through installation and long after commissioning, with U.S.-based support, project management, and field engineering available when dealers need it. Rather than leaving integrators to troubleshoot alone, chase an overseas factory for answers, or navigate problems between multiple vendors, Lunar Walls takes an active role in helping resolve issues and move projects forward—because the real measure of a manufacturing partner isn’t what happens when everything goes right, but who stands behind the dealer when it doesn’t.

Performance

Lunar Walls intentionally named the product family after its native refresh architecture because the company believes refresh rate has become one of the industry’s most overlooked contributors to perceived image quality. Rather than focusing on specifications in isolation, Lunar Phase prioritizes the overall natural look and feel of an image—including motion cohesion, grayscale stability, low-brightness performance, and the elimination of visible scan artifacts that can distract from the viewing experience.

That’s why Lunar Phase is offered in two native refresh platforms—Phase 3840 and Phase 7680. The flagship Phase 7680 combines a new Lunar UltraMotion™ native refresh architecture with proprietary Dark Phosphor™ technology to further improve image cohesion, low-brightness scan rate behavior, and perceived contrast, creating a viewing experience designed to look more natural—not just brighter.

More Than a Complete System

Every Lunar Phase configuration ships in rolling flight cases as a complete MicroLED platform, including matched Novastar processing, engineered mounting, factory-mapped cabinet layouts, documented infrastructure requirements, trim, and spare parts. Lunar Walls says every system is validated through extensive factory quality control before shipment and backed by a five-year display warranty, three-year processor warranty, and U.S.-based technical support.

Availability

Lunar Phase is available now in Phase 3840 and Phase 7680 performance platforms across multiple pre-engineered 16:9, Cinemascope, and Ultra-Wide cabinet layouts ranging from approximately 103 to 246 inches. Systems are offered in 0.9 mm and 1.2 mm pixel pitches and are available exclusively through authorized Lunar Walls distributors throughout the United States and Canada. Custom options are also available.

“Launching is easy. Landing is everything,” said Koenig. “Anybody can ship a display. The real measure of a MicroLED manufacturer is what happens after it arrives. That’s the foundation we built Phase on.”

Integrators can configure systems, generate proposals, and order services, project management, and field engineering through the Lunar Walls Services Portal.

The platform will be demonstrated publicly during CEDIA Expo 2026 at the Just Video Walls booth #3000.

About Lunar Walls:
Lunar Walls is the pre-engineered MicroLED brand from Just Video Walls, delivering professionally engineered display platforms for residential and commercial integration. Designed exclusively for authorized integrators and distributors, Lunar Walls combines validated hardware configurations, factory calibration, integrated processing, and installer-focused support to simplify the deployment of premium MicroLED technology.

For more information, visit www.lunarwalls.com. For press inquiries, contact marketing@justvideowalls.com.